Originally posted on PLAN. WRITE. PUBLISH.:
Sometimes I over-explain. When I work on a project, I usually think of plan A, plan B, plan C,… Often, this serves me well. I’m able to catch potential problems or can evaluate which solution would be best. Other times I just confuse people.
Do you struggle with this? Does it trickle into your marketing efforts? Because it is a problem that I often hear authors complain about or see in their marketing materials.
Here is a recent example. I follow a marketing thread on LinkedIn and one of the authors that regularly contributes recently went to a community event to promote her book. After the event, she referred to the whole thing as a “failed” event. The reason? Her marketing display was not effective in promoting her book.