Originally posted on PLAN. WRITE. PUBLISH.:
by Guest Blogger Lynn Baber
Launching a book is like planning a wedding; you begin with the event date and work your way backwards. Authors who achieve success within their own lifetime get their books into the hands of readers, obtain feedback, and use reader comments to fine tune promotional plans.
The first step toward your book release is high quality photography.
Invest in a flattering head shot, a great book cover, and a variety of action shots designed to either promote you as an authority or showcase the content of your book. Assemble an album of high-resolution .jpeg images to use online and for printed materials.
Each published element on your road to launch day and every promotion must include the book cover and author photo or attention-grabbing content shot.
2. Analyze the Competition
What three books offer the most competition or greatest appeal to your readers? Study…
View original 658 more words